Helps the purchase decision

For several years the purchase decision was studied and analyzed like a logical process. Guided by information and data. Actually, we know very well that it's not the right way. Our brain is influenced by many aspects and above all by our emotions. For example the prof. Damásio writes: "when we have to make a... Continue Reading →

To Buy Or Not To Buy…

Several economic theories argue that purchases depend on the preference and price assessment that the customer makes during the purchase decision. Many researches (Neural predictors of purchases, 2007), in the field of neuroscience, have used FMRI to analyze what happens in our brain during this phase of choice. The neuroimaging evidence suggests that: the preference... Continue Reading →

I Am With You

In the contemporary era, consumers use brands to highlight their knowledge of culture, trend or style. But at the same time brands can also be used to communicate membership or exclusion from reference groups. Belonging to a group is a fundamental need, demonstrated by various researches and theories. People use products and brands to create... Continue Reading →

Buying’s perfume

An interesting research, Premium Scenting together with Walnut Unlimited, have highlighted how the perfume increases significantly the involvement of consumers in the experiences of 38%, at a statistically significant level of 99%. In simpler words, the scent amplifies an experience. Not all in the same way but surely the data describes a very interesting scenario... Continue Reading →

The natural tendency to smile

What is courtesy? The definition that I prefer is: "The natural tendency to smile, to kindness, to the willingness to take care of the other." If we relate with polite people, we easily develop the will to undertake, with them, continuous relationship, based on mutual understanding and respect. Because the light ways reassure and generate... Continue Reading →

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