I have to do so much!

A mental cost, it’s simple thought: "I have to do so much." It can occur in different situations, but obviously it becomes strategic when we are about to buy a product or service. They can be harmful for conversion because they increase the fatigue of the decision. When the total costs (money + mental energy) are... Continue Reading →

Limited Edition vs Best Seller

Researchers Wu, Laurie & Lee, Christopher of Temple University (Philadelphia) in their article (Defines of the Self-Improvement vs. Other-Purchase Behavior - 2016), define that the perceived uniqueness of a product, alter the perceived value of the product itself. Furthermore, they describe the effect "popularity for others". That expresses itself significantly when shopping for others. Think... Continue Reading →

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