LOVE – Where it ends up in our brain…

According to the Lurija language processing model, a visual signal like the writing LOVE on the bag, covers a specific path within our brain that allows us to understand the word. The path has several steps and several areas in the brain are activated which work in an integrated way. Each area has neuronal networks... Continue Reading →

New product as new synapses

When we present a new product or brand, what goes on in our brain is a learning process. That is, new neuronal networks take shape and the conduction patterns within them are modified. Only if these conduction patterns persist, do we have memorization, which is the functional and anatomical change of a specific neuronal circuit.... Continue Reading →

From Product to Brain

  Our brain spends its whole existence in a dark and silent box, called skull. It receives information from a series of body sensors that describe what is happening in the world. Based on these data it then has to guess what their causes are, why and what that particular sound or color or scent... Continue Reading →

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